Fonterra joins Land O’Lakes for US distribution

Wed, 28 Oct 2020

Fonterra has inked a sales and marketing agreement with US agribusiness and food company Land O’Lakes that will give it greater access to the world’s largest dairy foodservice business.The deal will open opportunities to expand the reach of Fonterra’s foodservice products into other US foodservice outlets, Fonterra’s global director foodservice Paul Harvey said.Up until now Fonterra had been using a traditional distribution model going through large distributors. This deal allows it to integrate into a “really stro...

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