NZ meat sector warning ahead of EU deforestation rules: Get on board or lose out

The EU Deforestation Regulation was introduced in 2023. (Image: NZME)

Wed, 23 Jul 2025

The European Union’s soon-to-be-enforced deforestation regulation is complex, but non-compliance is not an option for exporters seeking to maintain market access.That’s according to a new report from the Beef + Lamb NZ (BLNZ) and Meat Industry Association (MIA), which describes the EU Deforestation Regulation (EUDR) as “poorly designed, poorly drafted, and not fit for purpose”.EUDR was introduced in 2023, designed to ensure that products imported into the region, including beef, leather, and wood products, had not contri...

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