Rare Returns: Exporting NZ red meat smarter, not harder

Meat Industry Association chief executive Sirma Karapeeva. (Image: NZME/Getty)

Fri, 07 Nov 2025

Global demand for red meat continues to grow, as supply tightens across key markets, which is ultimately pushing up farmgate prices back at home. In this final edition of Rare Returns, Riley Kennedy looks beyond New Zealand’s shores.Two decades ago, the United States had six million more cattle than it has today.That decline, according to Silver Fern Farms’ boss Dan Boulton, equates to more than 6.5 billion fewer burgers hitting American grills each year. “When the US is consuming 50 billion, that’s actually quite a...

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