Real progress on red meat takes more than Groundhog Day rhetoric

Real progress on red meat takes more than Groundhog Day rhetoric
(Image: Getty)
Julia Jones
On Feb 15, we celebrated the historic 1882 milestone when New Zealand first exported frozen lamb, a pioneering move that opened lucrative export avenues for the country for many years. However, in the face of evolving markets, there seems to be a noticeable lack of innovation in the red meat export industry. While markets continue to evolve, innovation in the red meat export industry could be further encouraged. Traditionally, the focus has been on maximising production volume, which can lead to market dynamics that sometimes result i...

More Primary Sector

MPI led the Fieldays charge
Primary Sector

Cameron Bagrie: MPI led the Fieldays charge

Fieldays was a class act, once again, with MPI as the lead actor.

Cameron Bagrie 26 Jun 2025
Supply pressure bites processors
Primary Sector

Supply pressure bites processors

All livestock class kills are behind.

Riley Kennedy 26 Jun 2025
Leaving the Paris Agreement could hurt NZ farmers
Primary Sector Opinion

Riley Kennedy: Leaving the Paris Agreement could hurt NZ farmers

Leaving Paris would damage exports, trash our brand, and cost more than it saves.

Riley Kennedy 26 Jun 2025
Corporates think NZ 's on the up: Forsyth Barr
Primary Sector

Corporates think NZ 's on the up: Forsyth Barr

The Pulse of NZ Business survey found construction and retail continue to lag.

Gregor Thompson 25 Jun 2025