Real progress on red meat takes more than Groundhog Day rhetoric

(Image: Getty)

Fri, 19 Apr 2024

On Feb 15, we celebrated the historic 1882 milestone when New Zealand first exported frozen lamb, a pioneering move that opened lucrative export avenues for the country for many years. However, in the face of evolving markets, there seems to be a noticeable lack of innovation in the red meat export industry. While markets continue to evolve, innovation in the red meat export industry could be further encouraged. Traditionally, the focus has been on maximising production volume, which can lead to market dynamics that sometimes result i...

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