Red meat trade: Are we reverting to volume?

If everyone in India decided they wanted a lamb chop, we'd have a market of more than 900 million people - even excluding vegetarians. (Image: NZME)

Julia Jones

Thu, 14 Dec 2023

Navigating the complex terrain of agricultural exports demands a thoughtful examination of our priorities. Is the magnetic pull towards increasing agricultural exports steering us onto an unstable path, one where the emphasis on volume eclipses the pursuit of sustainable value? At a recent red meat event, the minister overseeing trade and agriculture injected humour, playfully suggesting that boosting trade with India might be as simple as every resident enjoying a lamb chop. While delivered in jest, this remark triggered some wo...

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