Wool exporter to take on Cavalier and Godfrey Hirst at floor level

Wool exporter to take on Cavalier and Godfrey Hirst at floor level
Brent Melville
Wools of New Zealand has a plan to produce wool at a price where its carpet for New Zealand homes is competitive with synthetics and other natural fibre rivals.The plan is to use its more than 700 farmer growers and linkages to European manufacturers to take on carpet giants Cavalier Bremworth and Godfrey Hirst.The wool exporter, which has traditionally supplied strong wool under contract into international spinners and manufacturers, has now inked a deal for 71 houses at Fletcher Living's Christchurch development.Its new chief executi...

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