Zespri goes to court in China over unauthorised gold kiwifruit

The kiwifruit marketer says Zespri SunGold is driving future volume and revenue growth. (Image: Zespri)

Thu, 03 Aug 2023

Zespri has filed a civil case in the intellectual property court in Nanjing, China, against two defendants involved in the unauthorised production, sale and marketing of its Gold3 fruit.The civil case is expected to kick off in mid-September. Gold3 is marketed as Zespri SunGold and the kiwifruit marketer said it is driving future volume and revenue growth.According to Zespri, China is its largest market, but it is also the world’s largest producer of kiwifruit and the impact of the unauthorised plantings is a significant risk.“...

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