Stuff/TradeMe go head to head with NZME

TradeMe CEO Anders Skoe says his company is paying “fair market value” for 50% of Stuff Digital. (Image: NZME)

Tue, 03 Jun 2025

TradeMe’s purchase of a 50% shareholding in Stuff Digital puts together news and advertising portals that together deliver “an audience that strongly exceeds that of any other player”, says TradeMe chief executive Anders Skoe.Speaking to BusinessDesk with Stuff CEO Sinead Boucher, Skoe said the company, owned by London-based private equity investor Apax Partners, was paying “a fair market price” for its equity stake in Stuff’s digital arm.Asked whether the transaction involved a cash payment to Stuff, Boucher...

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