TradeMe takes 50% of Stuff Digital

Stuff Digital CEO Sinead Boucher with new 50% shareholder TradeMe's CEO, Anders Skoe. (Image: Supplied)

Tue, 03 Jun 2025

News publisher Stuff Digital is to be 50%-owned by auction site TradeMe in a deal that will put Stuff and its primary competitor, NZME, head to head in the fiercely competitive real estate and motoring advertising markets.Announced just hours before NZME’s annual meeting, where the final act in a tumultuous tussle for board rejuvenation will play out, the deal appears to make Stuff Digital an additional arm of TradeMe’s already wide reach in the New Zealand online classified advertising market.The move comes as NZME, publisher of th...

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