Pushpay rejigs marketing structure

Wed, 15 Oct 2014

By Paul McBeth Oct. 16 (BusinessDesk) - Pushpay Holdings, the mobile payment app developer, has dropped its centralised marketing strategy in favour of subsidiaries targeting their local markets. As part of the restructure, Pushpay appointed Weston Belkot as US marketing director and cut its general manager of marketing position, with executive Fraser Clark to leave the company from Oct. 31, the Auckland-based company said in a statement. "The move will enable Pushpay's wholly-owned subsidiaries to better target their marketing and str...

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