RBNZ, polling weakly with ordinary Kiwis, turns to social media to sell message

By Paul McBeth June 27 (BusinessDesk) - The Reserve Bank, which has faced criticism for its engagement with the media and financial analysts, has turned to social media to sell its message after polling showed ordinary Kiwis don't hold the bank in high regard. An external stakeholder engagement survey conducted by Ipsos New Zealand in 2014 found the 553 ordinary people surveyed had a much lower opinion of the central bank than the 356 stakeholders polled. RBNZ head of communications Mike Hannah told an Institute of Directors audience in C...