Allbirds hopes 'carbon zero' shoe will give company new wings

Allbirds hopes 'carbon zero' shoe will give company new wings
(Image: Allbirds)
Ella Somers
Allbirds co-chief executive and ex-All White Tim Brown is trying to keep his New Zealand accent as strong as the roots he says his footwear apparel company Allbirds has in the country.From its Cuba Street, Wellington, beginnings to its ties in Silicon Valley, the company has had relative success and found niche fame worldwide, but particularly in the US, from its use of merino wool in its footwear.Brown tells BusinessDesk that Allbirds' journey so far has been a “long one” but the past seven years have been contributing to the v...

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