Countdown hits the brakes on AA Smartfuel partnership

Countdown director of loyalty Mark Wolfenden. (Image: Countdown)

Tue, 13 Jun 2023

Countdown has told customers that its partnership with AA Smartfuel will come to an end early next year.The supermarket giant has been an AA Smartfuel partner since 2016, but from early 2024 it will replace that partnership with its own yet-to-be-revealed loyalty programme for its Onecard members, which will offer more “personalised value and experiences”.In a statement, Countdown said the partnerships with AA Smartfuel had provided Kiwi customers with millions of discounts and rewards in the past seven years.Countdown’s direc...

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