Inside the competition for the world’s richest shoppers

The Louis Vuitton boutique in the Boulevard Saint-Germain in Paris. LVMH Moët Hennessy Louis Vuitton sales are still growing, but not at the turbocharged pace of recent years. (Image: Andrei Antipov/Depositphotos)

The Wall Street Journal

Tue, 30 Jan 2024

By Suzanne KapnerIn December, about 20 people sipped Champagne at Lincoln Centre's David H. Koch Theatre as members of the New York City Ballet rehearsed the Nutcracker. The attendees toured backstage and chatted with the dancers before decamping to Bad Roman, a glitzy Italian restaurant in Columbus Circle, for dinner.They were all guests of Mytheresa, an online luxury retailer that has two stores in Germany.A new era of one-upmanship has taken hold in luxury shopping, where retailers and brands are vying to outdo each other to attract and...

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