Retail

Karma Drinks cuts costs and sugar

Dan Brunskill
Tue, 10 Nov 2020

Karma Drinks is on track for its smallest net loss to date as it aggressively cut costs after the pandemic disrupted sales channels.“Covid in the UK was a big whack upside the head for us,” said co-founder and director Simon Coley.When lockdown kicked in, sales temporarily fell 80 percent as buyers in the hospitality industry were forced to close. The organic drinks maker responded by ditching its office space, cutting jobs, and outsourcing sales and distribution in the UK.“It was the perfect storm, but it forced us to look re...

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Karma Drinks cuts costs and sugar

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