‘Mad Men’: Auckland brand-awareness tracking startup Tracksuit raises $22m

Tracksuit co-founders and co-CEOs Matt Herbert (left) and Connor Archbold. (Image: Supplied)

Wed, 28 Feb 2024

For a tech startup, it’s a bit old-school. Tracksuit was founded in 2021 with the idea of giving smaller firms access to the same brand-tracking tools as big firms at a tenth of the cost. It now has big companies on its books too, like Goodman Fielder and Simplicity KiwiSaver here and Steve Madden in the US.Its cloud-based tools let you track what consumers think of your brand, and your competitors’ – and help manage your marketing.The firm, founded by Connor Archbold (36) and Matt Herbert (30) in 2021, has just stag...

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