McDonald's and KFC grab share as fast-food sector consolidates, IbisWorld says

McDonald's is getting bigger and bigger. (Image: Paul Taylor)

Wed, 23 Apr 2025

New Zealand’s two largest fast-food chains are eating up market share as higher costs are reinforcing consolidation trends, an IbisWorld report says. According to a recent global market research firm report, McDonald’s held 25.6% of the $4.2 billion market in February, while NZX-listed KFC operator Restaurant Brands had 15.3%.Both companies increased their market shares over the past five years, with McDonald’s share growing 6.1 percentage points (pps).Over the same timeframe, the report said the share of fast-food provid...

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