Me Today China licensee sells $5.3m of product via ‘Chinese TikTok’ in two days

Douyin, like TikTok, was developed by Chinese company ByteDance. (Image: Supplied)

Thu, 11 Jul 2024

By partnering with a Chinese social media influencer, listed skincare company Me Today’s licensee in China sold $5.3 million of products over two days last week.This is more than triple the $1.4m in revenue the New Zealand company made in the six months to Dec 31 from its Me Today segment.Me Today chief executive Stephen Sinclair said the company will only see “a percentage” of that figure through a licensing fee but it’s “an amazing opportunity ... the Chinese market is huge, and the reach of the influencer is mas...

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