Retail

Power play: Spark moves on Genesis trademark

Victoria Young
Mon, 23 May 2022

Power play: Spark moves on Genesis trademark
Genesis launched the Frank brand in late 2021. (Image: Frank Energy)
Victoria Young
Mon, 23 May 2022
Spark New Zealand has taken legal action over Genesis’ rebrand of retailer Frank, complaining its green asterisk motif is too similar to Spark’s logo.Genesis rebranded EnergyOnline to Frank late last year, promising it would be a straight-talking power retailer. Frank started with a customer base of 90,000, offering electricity, gas and LPG.Its promotional materials, produced by ad agency Motion Sickness, say the logo was chosen to “reinvest the asterisk as a symbol for good”, and that it was “an asterisk that stan...

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