Power play: Spark moves on Genesis trademark

Genesis launched the Frank brand in late 2021. (Image: Frank Energy)

Mon, 23 May 2022

Spark New Zealand has taken legal action over Genesis’ rebrand of retailer Frank, complaining its green asterisk motif is too similar to Spark’s logo.Genesis rebranded EnergyOnline to Frank late last year, promising it would be a straight-talking power retailer. Frank started with a customer base of 90,000, offering electricity, gas and LPG.Its promotional materials, produced by ad agency Motion Sickness, say the logo was chosen to “reinvest the asterisk as a symbol for good”, and that it was “an asterisk that stan...

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