Retail

Power play: Spark moves on Genesis trademark

Victoria Young
Mon, 23 May 2022

Power play: Spark moves on Genesis trademark

Genesis launched the Frank brand in late 2021. (Image: Frank Energy)

Victoria Young
Mon, 23 May 2022

Spark New Zealand has taken legal action over Genesis’ rebrand of retailer Frank, complaining its green asterisk motif is too similar to Spark’s logo.Genesis rebranded EnergyOnline to Frank late last year, promising it would be a straight-talking power retailer. Frank started with a customer base of 90,000, offering electricity, gas and LPG.Its promotional materials, produced by ad agency Motion Sickness, say the logo was chosen to “reinvest the asterisk as a symbol for good”, and that it was “an asterisk that stan...

Unlock all stories
free for 10 days

Trustworthy, balanced journalism every day from our growing team of New Zealand business reporters and commentators, plus more in our weekend magazine section, The Life.

Instant News Alerts based on keywords you choose or journalists you follow
Our Daily Digest of all stories at 6am, midday or 6pm
Comprehensive business and markets coverage
News via email, web and Apple/Android apps

Try for 10 days without paying and if you’re not convinced cancel with just two clicks.

Find out more

Subscribe now

Name

E-Mail Address

Password

Confirm Password

We had trouble validating your card. It's possible your card provider is preventing us from charging the card. Please contact your card provider or customer support.

Cardholder's Name

Card

You will be charged in 10 days unless you cancel beforehand. We will remind you three times before charging you.
All subscriptions auto renew but are easy to cancel.

I Accept The Terms Of Service {{ registerForm.errors.get('terms') }}

Tax: {{ taxAmount(selectedPlan) | currency }}

Total Price Including Tax: {{ priceWithTax(selectedPlan) | currency }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerSeat ? '/ '+ spark.seatName : '' }} {{ selectedPlan.type == 'user' && spark.chargesUsersPerTeam ? '/ '+ __('teams.team') : '' }} / {{ __(selectedPlan.interval) | capitalize }}

Or Subscribe with Google

Not convinced yet?

Subscribe to our Daily News Update free newsletter.

Markets market close

NZ sharemarket rebounds with Wall Street rally

Dan Brunskill | Mon, 27 Jun 2022

US markets rallied on Friday night as traders began thinking an economic slowdown would stop the US Federal Reserve from hiking interest rates.

Policy

Political donations over $5k to require declaration

Staff reporters | Mon, 27 Jun 2022

The changes require disclosure of donor identities for any party donations over $5,000 versus the current $15,000.

Law & Regulation

Public class action fund needed: Law Com

Victoria Young | Mon, 27 Jun 2022

The Law Commission has finalised its report into class actions and litigation funding.

Power play: Spark moves on Genesis trademark

Subscribe now

Or Subscribe with Google

Not convinced yet?

Your company has a subscription

Team