'Predatory pricing': Govt targets supermarket market power

Economic Growth Minister Nicola Willis. (Image: NZME)

Wed, 27 Aug 2025

The Government announced a series of measures to remove barriers for new or expanding supermarkets, including cracking down on "predatory pricing," Economic Growth Minister Nicola Willis says. It will amend the Commerce Act, introducing an objective economic test for prosecuting firms that misuse their market power to exclude or stamp out competitors, she said.Willis said the legislative amendment would apply to all industries but only to companies that held significant market power within them."Predatory pricing happens whe...

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