Reckitt Benckiser case against AFT tossed out

Founder and MD Hartley Atkinson says the ruling will help sales. (Image: suppled)

Fri, 08 Apr 2022

AFT Pharmaceuticals says Australia's high court has blocked an appeal by British-based consumer products giant Reckitt Benckiser against a judgment in AFT's favour about comparative advertising.The judgment found AFT was justified in making claims about the efficacy of its flagship Maxigesic pain-relief tablets, which contain both paracetamol and ibuprofen.AFT founder and managing director Hartley Atkinson said: "We take our legal obligations around product promotion seriously and find this judgment final vindication of our approac...

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