Supermarkets speak up at last about private-label products

Private-label products here make up around 14.5% of grocery sales by value, low by international comparisons. (Image: Jacques Steenkamp/NZME)

Garth Bray

Wed, 04 Jun 2025

Requesting a price change at some supermarkets requires a 12-week process for brand-name suppliers.By comparison, obtaining answers from Woolworths and Foodstuffs to questions about “own-brand” or private-label products can be a five- to seven-week process, if recent experience is typical.As part of an investigation into the rise of private labels, BusinessDesk asked both major grocery retailers before Easter about their own-brand range, how it fits into the category reviews that decide how many slots are available on the shelves an...

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