The Warehouse privacy check: Journalist sent other people’s data

The Warehouse says it's increasing investment in loyalty schemes. (Image: The Warehouse Group)

Tue, 27 Jun 2023

Amid the Warehouse Group’s tumbling profits and shrinking workforce, one area is growing – its investment in big data.The listed retailer said in March its increased investment in customer loyalty had chipped at margins but “growing first party data across all our brands will be a competitive advantage".I put this to the test by requesting all the personal information the retailer held about me, which in New Zealand anyone can do under the Privacy Act. What happened was quite remarkable and, in my view, sh...

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