US stake will give NZ non-alcoholic drinks firm a buzz

Lisa King says she's looking at where AF Drinks will launch next in the world. (Image: NZME)

Fri, 16 Jun 2023

Non-alcoholic beverage company AF Drinks hopes new investment from global liquor giant Pernod Ricard will help the company lead the non-alcoholic beverage market in the US.Pernod Ricard has picked up a 14.2% stake in AF Drinks via its equity capital firm Convivialité Ventures, based in California.AF founder Lisa King said the investment would help it dominate the non-alcoholic drinks market in the United States.Here, AF Drinks already has about 35% market share of the supermarket non-alcoholic spirits and ready-to-drink segment.The US st...

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