Software start-ups – don’t be scared to raise prices

Software start-ups – don’t be scared to raise prices
Pricing guru Dr Maciej Kraus. (Image: Movens Capital)
Peter Griffin
Whether it is put down to supply chain disruption, labour shortages or the catch-all excuse of “inflation”, every company seems to be putting its prices up. But pricing guru Dr Maciej Kraus, who has advised numerous multinationals on their pricing strategies, says those excuses are “fundamentally flawed”. “They raise prices because they can,” says Kraus, a straight-talking Pole who was in Wellington last week along with All Birds founder Tim Brown offering one-on-one coaching to start-ups as part of...

More Services

Assessing Spark's datacentre deal with PEP
Markets Analysis

Assessing Spark's datacentre deal with PEP

Could Spark be paying special dividends before the end of the decade?

Pattrick Smellie 13 Aug 2025
Food Chain report shows $9m owing
Services

Food Chain report shows $9m owing

More than $9.1m is owing in the liquidation of food supplier Food Chain, the first report in the insolvency shows. The company, which has ceased trading, had approximately 60 staff, and is also in receivership. The first liquidators' report of Adam Botterill and Damien Grant...

Staff reporters 11 Jul 2025
Anna Scott joining Mercer
Markets

Anna Scott joining Mercer

Former Smart boss will replace current Mercer chief executive Martin Lewington.

Staff reporters 03 Jul 2025
Aussie fund manager Shaws buys Devon Funds
Finance

Aussie fund manager Shaws buys Devon Funds

The deal is the latest tie-up between Australian and NZ funds managers.

Staff reporters 24 Jun 2025