‘She’ll be right’ is in our business DNA – and it shows

With the likes of the 2010 BP Deepwater Horizon oil spill came a growing acceptance that consumers, lenders and regulators care about the ethical and social aspects of the way a business operates. (Image: Getty)

Chamanthie Sinhalage-Fonseka

Wed, 19 Jul 2023

When it comes to your reputation, are you taking a gamble, or are you taking a risk?One recurring pattern you notice in the crisis and reputation management world is how quickly even the most seasoned players can accidentally mistake a reputational gamble for a reputational risk – and end up paying much more than they had bargained for.Take, for example, MP Michael Wood, who had built a reputation as a competent, trusted hard worker, only to find himself undone at the peak of his career by a pesky conflict of interest involving minor-leag...

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