Social media analytics provide skewed view of customer needs, ex-Nike designer Jason Mayden says

Fri, 14 Oct 2016

By Sophie Boot Oct. 14 (BusinessDesk) - Social media provides a skewed view of public opinion and doesn't allow you to understand the people you want as your customers, according to Jason Mayden, the former lead designer for Nike's Jordan brand. Mayden spoke yesterday at Wellington's Te Wharewaka o Poneke, having been brought to New Zealand by Callaghan Innovation to share his insights on brand building, design-led innovation and culture with New Zealand businesses. He was the senior design innovation lead for Nike’s Jordan brand, base...

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