Spark’s cloudy picture

Spark’s cloudy picture
Spark's brains trust: Jolie Hodson and chair Justine Smyth. (Image: Spark)
Paul McBeth
Spark chief executive Jolie Hodson has very much stamped her mark on what was once the country’s biggest telecommunications company. I say once because you’d be hard-pressed to describe it as a telco anymore. In fact, the change had already started under her predecessor Simon Moutter to ditch the telco badge and adopt the more 21st Century friendly moniker of being a digital and mobile-focused service business. That meant the telco lines of old were no longer part of Spark’s future, and even now old-fashioned in...

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