All Blacks named most valuable brand in rugby

All Blacks named most valuable brand in rugby
England and NZ were the only countries to receive a “Triple A” rating from Brand Finance. (Image: Getty)
Trevor McKewen
The All Blacks have received a boost ahead of their eagerly anticipated World Cup quarter final by being named the most valuable team brand in international rugby.UK-based Brand Finance, regarded as the world’s leading brand valuation consultancy, released details of its rugby study today. The All Blacks stay in the top spot with a 52% increase in value since the 2019 Rugby World Cup (RWC).Brand Finance placed a price-tag of US$282 million (NZ$452m) on the men in black.England is still in second spot with a brand value of US$263.8m (NZ$43...

More Sport

My Net Worth: Marc Mitchell, investor and NZ Breakers owner
The Life

My Net Worth: Marc Mitchell, investor and NZ Breakers owner

"Everybody wants to know about all the successes, but sometimes things don't work."

Victoria Young 20 Apr 2025
Wow. It’s all basketball!
Finance

Wow. It’s all basketball!

US investment in basketball is lapping at our shores in more ways than one.

Pattrick Smellie 25 Mar 2025
Breakers basketball sale: Who are the Grice brothers?
Sport

Breakers basketball sale: Who are the Grice brothers?

Meet the siblings behind the ownership change at the franchise.

Pattrick Smellie 21 Mar 2025