All Blacks named most valuable brand in rugby

England and NZ were the only countries to receive a “Triple A” rating from Brand Finance. (Image: Getty)

Thu, 12 Oct 2023

The All Blacks have received a boost ahead of their eagerly anticipated World Cup quarter final by being named the most valuable team brand in international rugby.UK-based Brand Finance, regarded as the world’s leading brand valuation consultancy, released details of its rugby study today. The All Blacks stay in the top spot with a 52% increase in value since the 2019 Rugby World Cup (RWC).Brand Finance placed a price-tag of US$282 million (NZ$452m) on the men in black.England is still in second spot with a brand value of US$263.8m (NZ$43...

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