All Blacks named most valuable brand in rugby

All Blacks named most valuable brand in rugby
England and NZ were the only countries to receive a “Triple A” rating from Brand Finance. (Image: Getty)
Trevor McKewen
The All Blacks have received a boost ahead of their eagerly anticipated World Cup quarter final by being named the most valuable team brand in international rugby.UK-based Brand Finance, regarded as the world’s leading brand valuation consultancy, released details of its rugby study today. The All Blacks stay in the top spot with a 52% increase in value since the 2019 Rugby World Cup (RWC).Brand Finance placed a price-tag of US$282 million (NZ$452m) on the men in black.England is still in second spot with a brand value of US$263.8m (NZ$43...

More Sport

Provinces stall rugby reform with 'ownership' mentality
Opinion

Trevor McKewen: Provinces stall rugby reform with 'ownership' mentality

It’s time for the rubber to hit the road in the Great Rugby Reform War.

Trevor McKewen 01 Dec 2023
American cricket’s (world) cup runneth over
Sport

American cricket’s (world) cup runneth over

The planet’s second-most popular sport is about to get a huge boost in the US.

Bloomberg 26 Nov 2023
Business of Sport: Don’t do it, Bill … there’s a better way
Opinion

Trevor McKewen: Business of Sport: Don’t do it, Bill … there’s a better way

American billionaire Bill Foley is willing to put his money where his mouth is.

Trevor McKewen 24 Nov 2023
Auckland is no longer hosting SailGP regatta in 2024
News in Brief

Auckland is no longer hosting SailGP regatta in 2024

The unavailability of Wynyard Point land for spectators was a sticking point.

Staff reporters 22 Nov 2023