Business of Sport: Adidas renewal was expected but did NZ Rugby miss a trick?

Business of Sport: Adidas renewal was expected but did NZ Rugby miss a trick?
(Image: Getty)
Trevor McKewen
When Scott Robertson’s first All Blacks team of the year runs out midway through next year, at least one thing won’t have changed.The Adidas logo that has appeared above the right breast of every All Blacks playing jersey for the past 24 years will still be there.   New Zealand Rugby’s (NZR) announcement on Thursday that its partnership with Adidas is being further extended continues a long-standing relationship with the German sports apparel manufacturer that began back in 1999.However, there was some reason to be a...

More Sport

SailGP is pushing the boat out on sports tech
Boats

SailGP is pushing the boat out on sports tech

Digital technologies have been integral to the competition since its earliest days.

Ben Moore 22 Jan 2025
Auckland FC scores big on kit sales
Retail

Auckland FC scores big on kit sales

Briscoe Group's Rod Duke said the kit is a "bright light" in tough trading conditions.

Gregor Thompson 02 Dec 2024
'Now, fast ... very fast'
Opinion

Simon Robertson: 'Now, fast ... very fast'

Imagine being as good and efficient at business as we are at sport.

Simon Robertson 26 Oct 2024