World football cup can kick on women’s sport juggernaut

A stellar crowd at the Euro Champs final at Wembley bodes well for world cup organisers. (Image: Getty)

Thu, 25 Aug 2022

When the final of this month’s Euro Championships drew a record crowd to view a female game in the tournament, zealots could be forgiven for believing they had just watched women’s sport’s ‘ah ha’ moment.It is now up to Australia and New Zealand, along with NZ administrator Dave Beeche, to deliver on the promise of a FIFA Women’s World Cup tournament that seems set to banish backward beliefs about female sport’s place in the sun forever.Women’s sport is on a roll but few anticipated the recently-c...

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