Tech firm VMob to change name to Plexure

Wed, 06 Jul 2016

By Fiona Rotherham July 7 (BusinessDesk) - VMob, the mobile advertising firm, is changing its name to Plexure Group to better reflect the connective role it plays with global retail customers such as McDonald’s and Ikea. Plexure, is from the Latin word plexus, which means the art of weaving together, the San Francisco-headquartered company said in a statement. VMob's technology platform delivers personalised, location-based promotional offers to mobile phone users on behalf of major brands to increase sales. Chief executive Scott B...

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