Business of Tech: How Tracksuit turned brand data into a global growth engine

Matt Herbert. (Image: Supplied/Jacques Steenkamp)

Thu, 27 Nov 2025

In the latest episode of The Business of Tech, Tracksuit co-founder and chief commercial officer Matt Herbert explains how the startup is using brand data to help marketers navigate an era of economic uncertainty, shifting consumer behaviour and AI-driven search. “The edge that we brought to it was simplifying the fundamentals and making it incredibly accessible,” he says of Tracksuit’s dashboard of brand tracking indicators, which is now used by more than 1,000 customers globally to track around 10,000 brands.Herbert tra...

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