Danish brewer adds AI 'colleagues' to human team

AI employees 'are created to attend to special issues'. (Image: Getty)

Sat, 19 Apr 2025

By Camille Bas-Wohlert They have names, faces and email addresses, but the five new colleagues at Denmark's Royal Unibrew only exist in the virtual realm, which the brewer hails as a milestone to unleash the full potential of its staff."What we as humans are good at is our creativity, our empathy, our knowledge of our customers," marketing director Michala Svane told AFP.Svane explained that working together with their digital colleagues, their human employees "get help for more routine-based work and finding information...

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