Star, Disney’s adult-focused streaming brand, will launch in New Zealand on Feb. 23, as part of the existing Disney Plus subscription service.
Also launching in Europe, Canada, and Australia, Star will include Disney-owned content from 20th Century and FX, and bring more adult-suitable programming to Disney Plus compared to the current family-friendly crop of Marvel, Star Wars, Simpsons, and Pixar brands.
A Sky Network Television spokesperson confirmed to BusinessDesk that the launch will not affect Disney’s deal with Sky that lets its Neon streaming service host some Disney-owned content.
The addition of Star will see Disney Plus’s NZ prices rise from its current $9.99 per month, or $99.99 for 12 months, to $12.99 per month, or $129.99 for 12 months.
As reported by Variety, Disney revealed the plans during an investor day presentation on Thursday, claiming the addition of Star to Disney Plus will double the platform’s catalogue. The company also revealed it has amassed 86.8 million Disney Plus subscribers globally since its launch at the tail end of 2019.
