Don’t use AI images in marketing, says top AI exec

Don’t use AI images in marketing, says top AI exec
Noelle Russell has been working in AI since 2015, when she joined the team developing Alexa for Amazon. (Image: AI Leadership Institute)
Ben Moore
Don’t try to use artificial intelligence-generated assets in your marketing materials.This may be unexpected advice from one of the world’s most experienced artificial intelligence (AI) professionals, but that’s what BusinessDesk was told by Noelle Russell, formerly of Amazon Web Services, Microsoft, IBM, and Accenture (among others).Now chief AI officer of the AI Leadership Institute, Russell has decades of experience in AI and explained how companies of any size can start putting generative AI (GenAI) to work helping to sell...

More Technology

What the US Treasury hack means for NZ
Politics

What the US Treasury hack means for NZ

A cybersecurity expert says NZ needs to go beyond ‘naming and shaming’ cyber threats.

Dileepa Fonseka 31 Dec 2024
US Treasury Dept says China backed systems hack
Technology

US Treasury Dept says China backed systems hack

Workstations and unclassified documents were accessed, US says.

Best of BusinessDesk: Race for fusion energy hots up
Technology

Best of BusinessDesk: Race for fusion energy hots up

OpenStar's test in Wellington reached several million degrees Celsius.

Greg Hurrell 30 Dec 2024
China’s AI is 'catching up fast' with America's
Technology

China’s AI is 'catching up fast' with America's

Startups use workarounds to challenge OpenAI despite lacking best chips.