Don’t use AI images in marketing, says top AI exec

Don’t use AI images in marketing, says top AI exec
Noelle Russell has been working in AI since 2015, when she joined the team developing Alexa for Amazon. (Image: AI Leadership Institute)
Ben Moore
Don’t try to use artificial intelligence-generated assets in your marketing materials.This may be unexpected advice from one of the world’s most experienced artificial intelligence (AI) professionals, but that’s what BusinessDesk was told by Noelle Russell, formerly of Amazon Web Services, Microsoft, IBM, and Accenture (among others).Now chief AI officer of the AI Leadership Institute, Russell has decades of experience in AI and explained how companies of any size can start putting generative AI (GenAI) to work helping to sell...

More Technology

A software bet in quantum computing
Technology

A software bet in quantum computing

Venture-backed Classiq raises US$110 million at a roughly US$500m valuation.

Science reset – what success requires
Opinion

Peter Griffin: Science reset – what success requires

A big-picture view is needed from the prime minister's new chief science adviser.

How Sharesies is providing ‘patient’ capital for listeds
Finance

How Sharesies is providing ‘patient’ capital for listeds

The online platform is being tapped for bookbuilds and dividend reinvestment plans.

Vista to take 25 Picturehouse Cinema sites to the cloud in 2025
Markets

Vista to take 25 Picturehouse Cinema sites to the cloud in 2025

The listed cinema software firm has its AGM on May 21.