Don’t use AI images in marketing, says top AI exec

Don’t use AI images in marketing, says top AI exec
Noelle Russell has been working in AI since 2015, when she joined the team developing Alexa for Amazon. (Image: AI Leadership Institute)
Ben Moore
Don’t try to use artificial intelligence-generated assets in your marketing materials.This may be unexpected advice from one of the world’s most experienced artificial intelligence (AI) professionals, but that’s what BusinessDesk was told by Noelle Russell, formerly of Amazon Web Services, Microsoft, IBM, and Accenture (among others).Now chief AI officer of the AI Leadership Institute, Russell has decades of experience in AI and explained how companies of any size can start putting generative AI (GenAI) to work helping to sell...

More Technology

Rakon crashes to $10.4 million loss
Markets

Rakon crashes to $10.4 million loss

Revenue and profit slashed for the first half of 2025 financial year.

Gentrack's plan for airport business to take flight
Markets

Gentrack's plan for airport business to take flight

Gentrack boss Gary Miles says its airport subsidiary is a unique global platform.

Gentrack hits $213m revenue, profit dips
Markets

Gentrack hits $213m revenue, profit dips

Software firm won't pay dividend as it plans for more growth in consolidating markets.

Eroad posts loss in half-year speedbump
Markets

Eroad posts loss in half-year speedbump

A soft NZ dollar and economic pressures had a notable impact, but the CEOs are optimistic.

Ben Moore 25 Nov 2024