HelloFresh pulls AI-generated ad for not meeting disclosure standards

The AI-generated HelloFresh ad in question. (Image: Supplied)

Fri, 13 Sep 2024

Food box delivery service HelloFresh has removed one of its ads from social media because it failed to disclose it was AI-generated – a breach of its own standards.In August the Frankfurt Stock Exchange company launched its largest-ever creative marketing campaign across 13 markets, including New Zealand.A media release at the time said the campaign was designed by the HelloFresh in-house creative team.“Taking a hyperbolic and highly visual approach to engage consumers, the campaign highlights a wide variety of unique families &ndas...

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