Kiwi-inspired ‘correct the net’ campaign seeks to right sporting wrongs

Rebecca Sowden: "When people search online for factual sporting information about athletes, the results favour the sportsmen, even when the sportswomen have greater statistics." (Image: NZME)

Trevor McKewen

Thu, 02 Feb 2023

An innovative Kiwi-birthed collaboration tackling internet search bias against sportswomen is drawing international attention.Correct the Internet is a campaign spearheaded by former Football Fern turned business entrepreneur Rebecca Sowden and the DDB Aotearoa advertising agency in Auckland. It's designed to make sportswomen more visible by promoting the need to correct inaccuracies online.Its premise – which identifies the primary issue – is that when asking the likes of Google simple ungendered questions to find facts, t...

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