Kiwi-inspired ‘correct the net’ campaign seeks to right sporting wrongs

Kiwi-inspired ‘correct the net’ campaign seeks to right sporting wrongs
Rebecca Sowden: "When people search online for factual sporting information about athletes, the results favour the sportsmen, even when the sportswomen have greater statistics." (Image: NZME)
Trevor McKewen
An innovative Kiwi-birthed collaboration tackling internet search bias against sportswomen is drawing international attention.Correct the Internet is a campaign spearheaded by former Football Fern turned business entrepreneur Rebecca Sowden and the DDB Aotearoa advertising agency in Auckland. It's designed to make sportswomen more visible by promoting the need to correct inaccuracies online.Its premise – which identifies the primary issue – is that when asking the likes of Google simple ungendered questions to find facts, t...

More Technology

Google revenue soars on AI boom
Technology

Google revenue soars on AI boom

Google is spending billions of dollars on infusing its products with AI capabilities.

The fund riding a surge of golden visa cash
Markets

The fund riding a surge of golden visa cash

Punakaiki has raised more in a few months from visa applicants than all of 2025.

The ‘tech bro’ approach to real estate
Property

The ‘tech bro’ approach to real estate

Tokenised property is coming, whether the regulators participate or not, experts say.

Maria Slade 25 Jul 2025
Air NZ inks direct partnership with ChatGPT maker OpenAI
Markets

Air NZ inks direct partnership with ChatGPT maker OpenAI

Air New Zealand has signed a deal to work with ChatGPT maker OpenAI on multiple projects, including using artificial intelligence to test new products and services before presenting them to a human focus group.The agreement also gives Companion AI – the airline’s deployment of Ch...

Staff reporters 24 Jul 2025