New boss was in no rush to head covid-app 'unicorn'

Brady Cox led the previous company he was at to acquisition by Garmin NZ. (Image: supplied)

Thu, 17 Feb 2022

The new chief executive of Rush Digital, the firm behind the NZ covid tracer app, says he was trying not to join the company initially because he was busy selling the previous company he headed up.“It was an incredibly busy time when I got the phone call suggesting I should at least look at this,” Brady Cox told BusinessDesk.“The more I looked at it, the more it became irresistible.”Cox has joined from the CEO role at Vesper Marine, a specialist in very high frequency (VHF) and automatic identification systems (AIS) used...

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