Positive feedback: AskNicely raises US$32m

Positive feedback: AskNicely raises US$32m
AskNicely CEO Aaron Ward says service workers don't get appropriate customer feedback. (Image: supplied)
Henry Burrell
A New Zealand-founded software company that models itself on US tech giants Uber and Salesforce has raised US$32 million (NZ$47.2m) in a Series B funding round led by US venture capital firm Five Elms.Now based in Portland, Oregon, AskNicely builds feedback software for frontline workers.Other investors in the round included Nexus Venture Partners, the US venture capital firm that led AskNicely’s 2019 US10m series A round, and Blackbird Ventures, the Australian VC that led its 2017 NZ$6.7m seed round.AskNicely’s software lets custom...

More Technology

Israeli firm Gigablue aims to cut CO2 and create jobs in NZ
Technology

Israeli firm Gigablue aims to cut CO2 and create jobs in NZ

Gigablue trials ocean-based carbon removal tech in NZ using patented particles.

Google revenue soars on AI boom
Technology

Google revenue soars on AI boom

Google is spending billions of dollars on infusing its products with AI capabilities.

The fund riding a surge of golden visa cash
Markets

The fund riding a surge of golden visa cash

Punakaiki has raised more in a few months from visa applicants than all of 2025.

The ‘tech bro’ approach to real estate
Property

The ‘tech bro’ approach to real estate

Tokenised property is coming, whether the regulators participate or not, experts say.

Maria Slade 25 Jul 2025