Positive feedback: AskNicely raises US$32m

AskNicely CEO Aaron Ward says service workers don't get appropriate customer feedback. (Image: supplied)

Tue, 11 Jan 2022

A New Zealand-founded software company that models itself on US tech giants Uber and Salesforce has raised US$32 million (NZ$47.2m) in a Series B funding round led by US venture capital firm Five Elms.Now based in Portland, Oregon, AskNicely builds feedback software for frontline workers.Other investors in the round included Nexus Venture Partners, the US venture capital firm that led AskNicely’s 2019 US10m series A round, and Blackbird Ventures, the Australian VC that led its 2017 NZ$6.7m seed round.AskNicely’s software lets custom...

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