Spark wants NZ business to speed up AI adoption

Spark's chief executive, Jolie Hodson. (Image: NZME)

Thu, 02 May 2024

The promise of artificial intelligence in business can feel like a solution looking for a problem, but perhaps that’s not a bad way to approach it. “The more you do the better you get at it,” Spark's chief executive, Jolie Hodson, says.In February, Spark and the NZ Institute of Economic Research (NZIER) released a report called Accelerating Aotearoa Businesses: One Technology Generation Forward.The research found that a 20% increase in the adoption of digital technologies could increase industry output by between $14.5 bil...

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