Tracksuit a good fit for brand tracking

Tracksuit was founded by Connor Archbold out of a venture studio last year. (Image: LinkedIn)

Tue, 17 May 2022

The walls of personal data privacy are slowly reasserting themselves.Big tech companies like Apple are choking back the unfettered access that the likes of Facebook once had to identifying information, and Google is making plans to end inter-website tracking via cookies – the dramatically named Cookiepocalypse (no relation to Marmageddon).For the world of targeted advertising, this has been something of a concern and prompted a shift back to more classic forms of advertising, which are often difficult to measure without dishing out tens o...

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