Unlocking the middleverse: The Publicis playbook for the next wave of digital advertising

Unlocking the middleverse: The Publicis playbook for the next wave of digital advertising
(Image: NZME/BusinessDesk)
Peter Griffin
As chief data officer for Australia and New Zealand at Publicis Groupe, Maurice Riley stands at the intersection of data, technology, and advertising strategy.On this week’s episode of The Business of Tech, Riley outlined the trends reshaping the advertising industry, highlighted the growing importance of the "middleverse" in customer journeys, especially during sluggish economic times, and offered practical advice for New Zealand businesses navigating the evolving digital landscape.Riley describes the last decade as a period of...

More Technology

Microsoft to lay off about 9,000 workers
Technology

Microsoft to lay off about 9,000 workers

The latest round of layoffs is on top of the roughly 6,000 roles cut in May.

Contented AI’s quest to turn conversations into business gold
Technology Free Business of Tech

Contented AI’s quest to turn conversations into business gold

From “ChatGPT consultants” to building a business.

Datacom achieves profit increase
News in Brief

Datacom achieves profit increase

The firm finished the financial year with 5375 staff - 12% down on last year.

Staff reporters 02 Jul 2025
Cleantech: Burst bubble or our biggest opportunity?
Opinion

Peter Griffin: Cleantech: Burst bubble or our biggest opportunity?

A thriving cleantech sector could be NZ’s ticket to a sustainable, high-value economy.

Peter Griffin 02 Jul 2025