Call It CEO pink: This muted, dusty shade means power in the office

(Image: Louise & Maria Thornfeldt)

Sun, 22 Jun 2025

By Freya DrohanWhen Palm Beach native McKenna Phillips moved to Manhattan in 2019, she seemed to develop “an allergic reaction” to wearing colour, she said. Phillips, a 29-year-old hospitality manager, even earned Instagram clout for documenting her tough, all-black outfits. But lately, Phillips says she’s found similar strength in a particular shade of pink. 'Confident in an understated way'Meet the new power neutral– a muted, slightly dusty pale pink. It’s as if the quiet-luxury beiges of r...

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