Why so many people get financial advice that is wrong for them

Not everyone struggles to save – some struggle to spend. (Image: File)

Sun, 03 Aug 2025

By Shlomo BernartziThe typical American consumes about 4.5kg of chocolate a year. That’s a lot of chocolate. The typical Kiwi consumes a little bit more: 4.8kg.But averages can be misleading. Around 10% of Americans don’t like chocolate at all.So, what does chocolate aversion have to do with financial planning? Quite a bit, actually.Just as some people reject chocolate despite its popularity, many Americans have financial preferences that deviate from conventional assumptions. Some want their money locked away rather than liqui...

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