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Tourism

Wayfare whittles down brands to get RealNZ

Paul McBeth
Fri, 01 Oct 2021

Wayfare whittles down brands to get RealNZ
A new t-shirt came with a new name for Stephen England-Hall and his team. (Image: Supplied)
Paul McBeth
Fri, 01 Oct 2021
Wayfare chief executive Stephen England-Hall is unpicking the complexity built up by the South Island tour operator that won’t be relevant to the industry when borders finally re-open.The 66-year-old firm is undergoing another facelift, ditching the three-year-old Wayfare moniker developed as a holding company for a rapidly expanding portfolio and adopting a single RealNZ brand for all of its businesses.“We had created complexity in the way we operated, and that was showing up in the way we serve guests, how we talk to customers, en...

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