Turners drops Buy Right Cars moniker in single brand strategy

Wed, 17 Apr 2019

By Paul McBeth April 18 (BusinessDesk) - Turners Automotive has adopted a single-brand strategy for its used car network and will rebrand its Buy Right Cars in an effort to cut marketing costs and latch on to Turners Cars' high level of national recognition. The auto-lender, insurer and used car vendor will book a $4.5 million non-cash charge to write off the value of the Buy Right Cars brand in its 2019 annual results. Turners paid $11.9 million in cash and $3.4 million in shares when it bought the company in 2016, plus a further $2....

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