UPDATE: All Blacks end 21-year sponsorship with Coca-Cola, sign deal with Pepsi

Wed, 20 Jan 2016

(adds Coca-Cola comment in 7th par) By Edwin Mitson Jan. 20 (BusinessDesk) - The New Zealand Rugby Union has ended a two-decade long commercial relationship with Coca-Cola by signing a deal with Pepsi. The new five-year partnership will see the All Blacks linked to Gatorade, rather than Coca-Cola owned Powerade, the rugby union said in a statement. NZRU first signed a sponsorship deal with Coca-Cola in 1995, and it was last renewed in 2012. No financial details of the deal have been released. The most recent set of accounts publishe...

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