UPDATED: Briscoe considers customer loyalty programme to stoke online sales, Duke says

Thu, 29 Jan 2015

(Adds loyalty programme, comments from Duke) By Fiona Rotherham Jan. 29 (BusinessDesk) - Briscoe Group, which operates the Briscoes, Rebel Sports, and Living & Giving stores in New Zealand, may introduce a customer loyalty programme this year to stoke growth in online sales. The retailer flagged at its 2012 annual meeting that it was trialling a new customer loyalty programme. Managing director Rod Duke today said a loyalty programme to encourage people to use its website was one of the options he was exploring this year. Such pro...

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