Vista Group signs up part of Europe's largest cinema chain

Thu, 20 Dec 2018

By Jenny Ruth Dec. 21 (BusinessDesk) - Cinema software company Vista Group International says it has signed a deal with Odeon Cinemas Group covering its 123 cinemas in Britain and Ireland. Odeon is Europe’s largest cinema operator and was founded in Britain in 1928. Chief financial officer Rodney Hyde said Vista is selling Odeon everything from point-of-sale, ticketing and loyalty programme software to customer analytic software needed for targeted marketing campaigns as well as forecasting and movie information systems. Odeon’s web...

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